Bachelor of International Hospitality Management in Marketing 36 months Undergraduate Program By Auckland University of Technology (AUT) |Top Universities

Program overview

Degree

Other

Study Level

Undergraduate

This major focuses on marketing in the hospitality industry and gives you the skills to develop core marketing strategies. Standing out from the crowd often comes down to how hotels, restaurants or tourism companies choose to market themselves. In this major you explore fundamental marketing philosophies, and customer and buyer behaviour – knowledge that will be essential to identify opportunities in the industry, both locally and internationally. The university aims to deliver a high quality learning environment that embeds intellectual curiosity, innovation and best practice in learning, teaching and student support to enable students to achieve their full academic potential. The employment record of graduates from the Auckland University of Technology is excellent, with the vast majority entering occupations of their choice within months of graduation.

Program overview

Degree

Other

Study Level

Undergraduate

This major focuses on marketing in the hospitality industry and gives you the skills to develop core marketing strategies. Standing out from the crowd often comes down to how hotels, restaurants or tourism companies choose to market themselves. In this major you explore fundamental marketing philosophies, and customer and buyer behaviour – knowledge that will be essential to identify opportunities in the industry, both locally and internationally. The university aims to deliver a high quality learning environment that embeds intellectual curiosity, innovation and best practice in learning, teaching and student support to enable students to achieve their full academic potential. The employment record of graduates from the Auckland University of Technology is excellent, with the vast majority entering occupations of their choice within months of graduation.

Admission Requirements

80+
6+
+
24+

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

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