Marketing, Advertising, Retailing and Sales - Bachelor of Business 36 months Undergraduate Program By Auckland University of Technology (AUT) |Top Universities

Program overview

Main Subject

Marketing

Degree

BBus

Study Level

Undergraduate

Gain a solid understanding of how businesses operate and the key issues you will face as a future decision-maker in business with AUT's Bachelor of Business degree. Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree. New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

Program overview

Main Subject

Marketing

Degree

BBus

Study Level

Undergraduate

Gain a solid understanding of how businesses operate and the key issues you will face as a future decision-maker in business with AUT's Bachelor of Business degree. Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree. New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

Admission Requirements

6+
80+
120+
24+

Jan-2000

Scholarships

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