Bachelor of Business in Marketing, Advertising, Retailing and Sales 72 months Undergraduate Program By Auckland University of Technology (AUT) |Top Universities

Program overview

Degree

BBus

Study Level

Undergraduate

Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree. New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

Program overview

Degree

BBus

Study Level

Undergraduate

Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree. New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

Admission Requirements

80+
6+
+
24+

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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