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Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
Study advertising, consumer behaviour, marketing, public relations and survey research.
Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
Complete this 2-year program in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
Program overview
Main Subject
Marketing
Degree
MBus
Study Level
Masters
Study Mode
On Campus
Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
Study advertising, consumer behaviour, marketing, public relations and survey research.
Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
Complete this 2-year program in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
Admission Requirements
4+
58+
6.5+
79+
176+
Academic entry requirements As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form. Master of Business - 1.5 year program
A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).
Master of Business - 2 year program
A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
Pathway Graduate Certificate in Business and Communication
Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.
2 Years
Feb
Jul
Tuition fees
Domestic Students
35,200 AUD
-
International Students
39,700 AUD
-
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Business (Integrated Marketing Communication)
Gardens Point Campus, Brisbane, Australia
24 monthsProgram duration
39,700 AUDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MBus
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
MBus
Study Level
Masters
Study Mode
On Campus
Admission Requirements
As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.
Master of Business - 1.5 year program
Master of Business - 2 year program
Pathway Graduate Certificate in Business and Communication
Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.Tuition fees
Domestic Students
International Students
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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Bachelor of Communication (Journalism) / Bachelor of Laws (Honours)
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Bachelor of Communication (Media and Communication Industries) / Bachelor of Laws (Honours)
Bachelor of Communication (Media and Communication Industries) / Bachelor of Laws (Honours)
Bachelor of Communication (Media and Communication Industries) / Bachelor of Science
Bachelor of Communication (Media and Communication Industries) / Bachelor of Science
Bachelor of Communication / Bachelor of Information Technology
Bachelor of Communication / Bachelor of Information Technology
Bachelor of Communication / Bachelor of Justice
Bachelor of Communication / Bachelor of Justice
Bachelor of Communication / Bachelor of Laws (Honours)
Bachelor of Communication / Bachelor of Laws (Honours)
Bachelor of Communication / Bachelor of Science
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Bachelor of Education (Early Childhood)
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Bachelor of Education (Primary)
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Bachelor of Education (Secondary)
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Bachelor of Games and Interactive Environments (Game Design)
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Bachelor of Games and Interactive Environments (Software Technologies)
Bachelor of Games and Interactive Environments (Software Technologies)
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Bachelor of Games and Interactive Environments / Bachelor of Mathematics
Bachelor of Human Services
Bachelor of Human Services
Bachelor of Human Services / Bachelor of Justice
Bachelor of Human Services / Bachelor of Justice
Bachelor of Justice
Bachelor of Justice
Bachelor of Justice / Bachelor of Laws (Honours)
Bachelor of Justice / Bachelor of Laws (Honours)
Bachelor of Laws (Honours)
Bachelor of Laws (Honours)
Bachelor of Laws (Honours) (Graduate Entry)
Bachelor of Laws (Honours) (Graduate Entry)
Bachelor of Public Health
Bachelor of Public Health
Bachelor of Science / Master of Teaching (Secondary)
Bachelor of Science / Master of Teaching (Secondary)
Bachelor of Social Work
Bachelor of Social Work
Bachelor of Sport and Exercise Science
Bachelor of Sport and Exercise Science
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Master of Architecture
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Master of Design (Strategic Design)
Master of Philosophy
Master of Philosophy
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Master of Business (Applied Finance)
Master of Business (Applied Finance)
Master of Business (Customised)
Master of Business (Customised)
Master of Business (Integrated Marketing Communication)
Master of Business (Integrated Marketing Communication)
Master of Business (International Business)
Master of Business (International Business)
Master of Business (Management)
Master of Business (Management)
Master of Business (Marketing)
Master of Business (Marketing)
Master of Business (Professional Accounting)
Master of Business (Professional Accounting)
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Bachelor of Engineering (Honours) / Master of Advanced Manufacturing
Bachelor of Engineering (Honours) / Master of Renewable Energy
Bachelor of Engineering (Honours) / Master of Renewable Energy
Bachelor of Engineering (Honours) / Master of Robotics and Artificial Intelligence
Bachelor of Engineering (Honours) / Master of Robotics and Artificial Intelligence
Bachelor of Engineering (Honours) / Master of Sustainable Infrastructure
Bachelor of Engineering (Honours) / Master of Sustainable Infrastructure
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Master of Advanced Manufacturing
Master of Advanced Manufacturing with Data Analytics
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Master of Advanced Manufacturing with Project Management
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Master of Advanced Robotics and Artificial Intelligence
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Master of Data Science
Master of Data Science
Master of Engineering Management
Master of Engineering Management
Master of Engineering Management / Master of Engineering Technology
Master of Engineering Management / Master of Engineering Technology
Master of Engineering Technology
Master of Engineering Technology
Master of Information Technology
Master of Information Technology
Master of Professional Engineering
Master of Professional Engineering
Master of Professional Engineering (Civil and Construction)
Master of Professional Engineering (Civil and Construction)
Master of Professional Engineering (Civil with Management)
Master of Professional Engineering (Civil with Management)
Master of Professional Engineering (Civil)
Master of Professional Engineering (Civil)
Master of Professional Engineering (Electrical with Management)
Master of Professional Engineering (Electrical with Management)
Master of Professional Engineering (Electrical)
Master of Professional Engineering (Electrical)
Master of Professional Engineering (Mechanical with Management)
Master of Professional Engineering (Mechanical with Management)
Master of Professional Engineering (Mechanical)
Master of Professional Engineering (Mechanical)
Master of Renewable Energy
Master of Renewable Energy
Master of Renewable Energy with Data Analytics
Master of Renewable Energy with Data Analytics
Master of Renewable Energy with Project Management
Master of Renewable Energy with Project Management
Master of Robotics and Artificial Intelligence
Master of Robotics and Artificial Intelligence
Master of Sustainable Infrastructure
Master of Sustainable Infrastructure
Master of Sustainable Infrastructure with Data Analytics
Master of Sustainable Infrastructure with Data Analytics
Master of Sustainable Infrastructure with Project Management
Master of Sustainable Infrastructure with Project Management
Life Sciences and Medicine (6)
Master of Applied Science (Medical Physics)
Master of Applied Science (Medical Physics)
Master of Clinical Psychology
Master of Clinical Psychology
Master of Counselling
Master of Counselling
Master of Diagnostic Genomics
Master of Diagnostic Genomics
Master of Health Management and Leadership
Master of Health Management and Leadership
Master of Health, Safety and Environment
Master of Health, Safety and Environment
Master of Nurse Practitioner
Master of Nurse Practitioner
Master of Nursing
Master of Nursing
Master of Nursing - Entry to Practice
Master of Nursing - Entry to Practice
Master of Optometry
Master of Optometry
Master of Psychology (Educational and Developmental)
Master of Psychology (Educational and Developmental)
Natural Sciences (6)
Bachelor of Mathematics / Master of Teaching (Secondary)
Bachelor of Mathematics / Master of Teaching (Secondary)
Social Sciences and Management (6)
Master of Business (Human Resource Management)
Master of Business (Human Resource Management)
Master of Digital Communication
Master of Digital Communication
Master of Education
Master of Education
Master of Education (School Guidance and Counselling)
Master of Education (School Guidance and Counselling)
Master of Education - Choice of Units
Master of Education - Choice of Units
Master of Education - Early Childhood Specialisation
Master of Education - Early Childhood Specialisation
Master of Education - Educational Leadership Specialisation
Master of Education - Educational Leadership Specialisation
Master of Education - First Nations Education Practice Specialisation
Master of Education - First Nations Education Practice Specialisation
Master of Education - Inclusive Education Specialisation
Master of Education - Inclusive Education Specialisation
Master of Education - STEM in Education Specialisation
Master of Education - STEM in Education Specialisation
Master of Education - TESOL Specialisation
Master of Education - TESOL Specialisation
Master of Education - Trauma-Aware Education Specialisation
Master of Education - Trauma-Aware Education Specialisation
Master of Public Health
Master of Public Health
Master of Social Work - Qualifying
Master of Social Work - Qualifying
Master of Teaching (Early Childhood)
Master of Teaching (Early Childhood)
Master of Teaching (Primary)
Master of Teaching (Primary)
Master of Teaching (Secondary)
Master of Teaching (Secondary)
Executive MBA (2)
Executive Master of Business Administration (EMBA)
Executive Master of Business Administration (EMBA)
Full-Time MBA (2)
Master of Business Administration (MBA)
Master of Business Administration (MBA)
Arts and Humanities (2)
Doctor of Philosophy
Doctor of Philosophy
Social Sciences and Management (2)
Doctor of Education
Doctor of Education