Thanks for visiting TopUniversities.com today! So that we can show you the most relevant information, please select the option that most closely relates to you.
Thanks for sending your response.
Your input will help us improve your experience.
Thanks for sending your response.
Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Bachelor of Science in Marketing and Brand Management is a four-year degree programme, offering knowledge and skills in marketing operation and brand management, in both physical and digital format. The programme aims at preparing learners for their future careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Bachelor of Science in Marketing and Brand Management is a four-year degree programme, offering knowledge and skills in marketing operation and brand management, in both physical and digital format. The programme aims at preparing learners for their future careers in the marketing industry with upward developing potential, via 1) preparing learners with business basics such as accounting, economics, language and communication skills, and digital competence; 2) cultivating problem identifying and solving skills in the marketing and brand management settings; 3) developing a sustainable, innovative and strategic way of thinking in the marketing and brand management context. Upon graduation, the learners will be able to operate and manage a brand in a sustainable manner, offer innovative business solutions to clients, and even pursue an entrepreneurial career by developing new brand from scratch where opportunities exist, in tourism destinations. The programme available in both English and Chinese medium, and it adopts a blended learning mode, integrating theoretical learning in classrooms and practical learning in labs and industry operational sites. In addition, marketing projects with real clients are a shining part of the programme. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a capstone project.
Admission Requirements
59+
5.5+
Candidates must fulfil one of the following criteria: Form 6, Grade 12 graduates or equivalent, OR currently attending Form 6, Grade 12 or equivalent, OR aged 23 or above by 1 September 2024. Mainland China ID card holders should refer to Mainland Applicant webpage.
4 Years
Aug
Tuition fees
Domestic Students
4,690 USD
-
International Students
9,115 USD
-
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Marketing and Brand Management (delivered in Chinese)
Mong-Há Campus, Macao, Macau SAR
48 monthsProgram duration
9,115 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic Students
International Students
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
More programs from the university
Business and Management (2)
Bachelor of Science in International Business and Innovative Communication (delivered in English)
Bachelor of Science in International Business and Innovative Communication (delivered in English)
Bachelor of Science in Marketing and Brand Management (delivered in Chinese)
Bachelor of Science in Marketing and Brand Management (delivered in Chinese)
Bachelor of Science in Marketing and Brand Management (delivered in English)
Bachelor of Science in Marketing and Brand Management (delivered in English)
Bachelor of Science in Tourism Business Management (delivered in Chinese)
Bachelor of Science in Tourism Business Management (delivered in Chinese)
Bachelor of Science in Tourism Business Management (delivered in English)
Bachelor of Science in Tourism Business Management (delivered in English)
Social Sciences and Management (2)
Bachelor of Science in Culinary Arts Management (delivered in English)
Bachelor of Science in Culinary Arts Management (delivered in English)
Bachelor of Science in Cultural and Heritage Management (delivered in Chinese)
Bachelor of Science in Cultural and Heritage Management (delivered in Chinese)
Bachelor of Science in Cultural and Heritage Management (delivered in English)
Bachelor of Science in Cultural and Heritage Management (delivered in English)
Bachelor of Science in Hotel Management (delivered in Chinese)
Bachelor of Science in Hotel Management (delivered in Chinese)
Bachelor of Science in Hotel Management (delivered in English)
Bachelor of Science in Hotel Management (delivered in English)
Bachelor of Science in Tourism Event Management (delivered in Chinese)
Bachelor of Science in Tourism Event Management (delivered in Chinese)
Bachelor of Science in Tourism Event Management (delivered in English)
Bachelor of Science in Tourism Event Management (delivered in English)
Business and Management (2)
Events Management (delivered in English)
Events Management (delivered in English)
Heritage Management (delivered in English)
Heritage Management (delivered in English)
Master of Science (MSc) in Digital Marketing and Analytics (delivered in Chinese)
Master of Science (MSc) in Digital Marketing and Analytics (delivered in Chinese)
Smart Technologies (delivered in English)
Smart Technologies (delivered in English)
Tourism Management (delivered in English)
Tourism Management (delivered in English)
Social Sciences and Management (2)
Heritage Management (delivered in Chinese)
Heritage Management (delivered in Chinese)
Hospitality Management (delivered in English)
Hospitality Management (delivered in English)
Luxury Hospitally and Health Service Management (delivered in Chinese)
Luxury Hospitally and Health Service Management (delivered in Chinese)
Master of Philosophy in International Hospitality and Tourism Management (with 5 specialisations) (delivered in English)
Master of Philosophy in International Hospitality and Tourism Management (with 5 specialisations) (delivered in English)
Master of Science (MSc) in International Events Management (delivered in Chinese)
Master of Science (MSc) in International Events Management (delivered in Chinese)
Master of Science (MSc) in International Events Management (delivered in English)
Master of Science (MSc) in International Events Management (delivered in English)
Master of Science (MSc) in International Food and Beverage Management (delivered in Chinese)
Master of Science (MSc) in International Food and Beverage Management (delivered in Chinese)
Master of Science (MSc) in International Hospitality Management (delivered in English)
Master of Science (MSc) in International Hospitality Management (delivered in English)
Master of Science (MSc) in International Tourism Management (delivered in Chinese)
Master of Science (MSc) in International Tourism Management (delivered in Chinese)
Master of Science (MSc) in International Tourism Management (delivered in English)
Master of Science (MSc) in International Tourism Management (delivered in English)
Master of Science (MSc) in Smart Technologies in Hospitality and Tourism (delivered in English)
Master of Science (MSc) in Smart Technologies in Hospitality and Tourism (delivered in English)
Postgraduate Diploma in Hospitality Management
Postgraduate Diploma in Hospitality Management
Postgraduate Diploma in International Events Management
Postgraduate Diploma in International Events Management
Postgraduate Diploma in International Food and Beverage Management
Postgraduate Diploma in International Food and Beverage Management
Postgraduate Diploma in International Gastronomy Management
Postgraduate Diploma in International Gastronomy Management
Business and Management (2)
Doctor of Business Administration (DBA) (delivered in English/Chinese)
Doctor of Business Administration (DBA) (delivered in English/Chinese)
Social Sciences and Management (2)
Doctor of Philosophy in Cultural Studies (delivered in English)
Doctor of Philosophy in Cultural Studies (delivered in English)
Doctor of Philosophy in Hospitality and Tourism Management (delivered in English)
Doctor of Philosophy in Hospitality and Tourism Management (delivered in English)