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This full-time three-year programme in Fragrances & Cosmetics Product and Communication investigates the world of Beauty and its contaminations with Fashion, also exploring the synergies with Design. The consumer markets of Fragrances and Cosmetics are approached at international level, understanding the aesthetic, symbolic and ritual practices revolving around personal appearance and wellness. Students learn the history of aesthetic trends, social anthropology and psychology, acquiring the cultural background necessary to approach consumer behavior, branding and communication. The editorial environment of beauty is examined too, creating beauty magazines and editorials with the support of subjects as journalism, photography, creative direction and styling. The domain of communication is also explored through brand storytelling, advertising, media planning, digital & engagement marketing.
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This full-time three-year programme in Fragrances & Cosmetics Product and Communication investigates the world of Beauty and its contaminations with Fashion, also exploring the synergies with Design. The consumer markets of Fragrances and Cosmetics are approached at international level, understanding the aesthetic, symbolic and ritual practices revolving around personal appearance and wellness. Students learn the history of aesthetic trends, social anthropology and psychology, acquiring the cultural background necessary to approach consumer behavior, branding and communication. The editorial environment of beauty is examined too, creating beauty magazines and editorials with the support of subjects as journalism, photography, creative direction and styling. The domain of communication is also explored through brand storytelling, advertising, media planning, digital & engagement marketing.
Admission Requirements
3 Years
Oct
Scholarships
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Fragrances & Cosmetics Product and Communication
Milano • The School of Fashion, Milan, Italy
36 monthsProgram duration
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
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