Fashion Styling & Visual Merchandising 36 months Undergraduate Program By Istituto Marangoni |Top Universities
Subject Ranking

# 51-100QS Subject Rankings

Program Duration

36 monthsProgram duration

Tuitionfee

21,100 GBPTuition Fee/year

Main Subject Area

Art and DesignMain Subject Area

Program overview

Main Subject

Art and Design

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Fashion visual merchandising is the ‘art’ of presenting products in both physical and digital retail stores and environments, in order to attract, engage, and sell to the fashion consumer. Participants of the three year course in Fashion Styling & Visual Merchandising fully understand the role and responsibilities of the visual merchandiser and fashion stylist through an in-depth study of the fashion retail market, looking at all types of retailing, brand positioning and the Omni channels of communication and selling, as well as creative techniques and new practices employed within the industry. The three year course covers external communication strategies in window display: from styling a product, to communicating the brand message and identity through methods of graphic communication and technology. Methods of composition, colour theory, propping, and display dynamics are also taught and applied. Internal communication investigates the physical store design and layout, fixtures, use of POS and product presentation as well as, engaging the customer through experiential and sensory environment design, learning how to communicate brand message, sell a product, and evoke an emotive response to the customer through narrative and story telling.

Program overview

Main Subject

Art and Design

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Fashion visual merchandising is the ‘art’ of presenting products in both physical and digital retail stores and environments, in order to attract, engage, and sell to the fashion consumer. Participants of the three year course in Fashion Styling & Visual Merchandising fully understand the role and responsibilities of the visual merchandiser and fashion stylist through an in-depth study of the fashion retail market, looking at all types of retailing, brand positioning and the Omni channels of communication and selling, as well as creative techniques and new practices employed within the industry. The three year course covers external communication strategies in window display: from styling a product, to communicating the brand message and identity through methods of graphic communication and technology. Methods of composition, colour theory, propping, and display dynamics are also taught and applied. Internal communication investigates the physical store design and layout, fixtures, use of POS and product presentation as well as, engaging the customer through experiential and sensory environment design, learning how to communicate brand message, sell a product, and evoke an emotive response to the customer through narrative and story telling.

Admission Requirements

80+
6+

3 Years
Oct

Tuition fees

Domestic
12,500 GBP
International
21,100 GBP

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