MSc International Marketing Management 12 months Postgraduate Program By Coventry University |Top Universities
Program Duration

12 monthsProgram duration

Tuitionfee

20,050 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

By studying MSc International Marketing Management, you will explore a variety of topics related to international marketing and marketing management.  You should learn many transferable skills, which should prove useful for the workplace, such as producing a situation analysis for a client, pitching a campaign, producing and critiquing a concept map and completing simulated exercises.  The course also aims to develop your critical understanding, interpretation and application of data and the implications this has on marketing decision making and budget planning. You will investigate how marketing managers can gain insight from analysing key marketing metrics, as well as examining how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

By studying MSc International Marketing Management, you will explore a variety of topics related to international marketing and marketing management.  You should learn many transferable skills, which should prove useful for the workplace, such as producing a situation analysis for a client, pitching a campaign, producing and critiquing a concept map and completing simulated exercises.  The course also aims to develop your critical understanding, interpretation and application of data and the implications this has on marketing decision making and budget planning. You will investigate how marketing managers can gain insight from analysing key marketing metrics, as well as examining how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities.

Admission Requirements

6.5+
2.6+
Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

1 Year
Jan
Sep

Tuition fees

Domestic Students

11,200 GBP
-

International Students

20,050 GBP
-

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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