Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person. Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale.
The Master’s degree in Commercial Strategies is oriented towards:

Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering, or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as a degree option.

Graduates of other fields must present a diagnostic exam of knowledge of marketing.

Employees and executives who work in the area of marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).

Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.

Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person. Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale.
The Master’s degree in Commercial Strategies is oriented towards:

Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering, or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as a degree option.

Graduates of other fields must present a diagnostic exam of knowledge of marketing.

Employees and executives who work in the area of marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).

Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.

Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.

Admission Requirements

Program Duration

1 Year

Starting Month(s)

Jan

Starting Month(s)

May

Candidates are required to submit references or letter(s) of recommendation for acceptance

Candidates are required to submit an essay(s) for acceptance

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

Mexico City Campus, Mexico City, Mexico

12 monthsProgram duration

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Important Dates

Application

Scholarships

Scholarships

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