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Master in Customer Experience & Innovation
Madrid, Madrid, Spain
10 monthsProgram duration
36,000 EURTuition Fee/year
13Scholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Customer Experience & Innovation equips you to become a proactive agent of change in human-centered design, service design, product design and experience design, with a strong focus on empowering you to make a real impact in the sector. By rethinking the customer journey, you will learn to create seamless, synchronized customer experiences across products, services and businesses.
Gaining new skills centered on creativity, analytics, sales, business, strategy and digital marketing, you'll find innovative ways to shape CX, adding value to both consumers and organizations. At the same time, we’ll walk with you hand-in-hand as you explore your passions, strengths, gaps and goals, then help you curate your own learning journey accordingly to align your ideal career path. In this way, we’ll guide you to discover the next best you.
Our comprehensive, ten-month program is complemented by a common Core Period designed to provide all students in our Marketing, Communication & Sales pathway with the fundamental knowledge to succeed in their studies. These sessions combine skills centered on creativity, analytics, sales, business, strategy and digital marketing. After you complete the Core Period, you will continue your learning journey in your chosen specialization.
Additional certifications will boost your employability further still, with Salesforce, AWS, Google and IE University's proprietary Sustainability Certificate all available options to help you progress in your selected path. Similarly, we will spark your personal development with immersive, international experiences, including the Global Immersion Week or Social Impact Week, offering invaluable firsthand insights in notable hubs such as London, Amsterdam, Ghana or South Africa. And with our three-month Career Booster period, you'll have the opportunity to gain specialized knowledge, tools and expertise in Marketing and Tech, Marketing for Consumer Goods, or Luxury and Fashion.
*The 2024-2025 intake starts on September 9th.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Customer Experience & Innovation equips you to become a proactive agent of change in human-centered design, service design, product design and experience design, with a strong focus on empowering you to make a real impact in the sector. By rethinking the customer journey, you will learn to create seamless, synchronized customer experiences across products, services and businesses.
Gaining new skills centered on creativity, analytics, sales, business, strategy and digital marketing, you'll find innovative ways to shape CX, adding value to both consumers and organizations. At the same time, we’ll walk with you hand-in-hand as you explore your passions, strengths, gaps and goals, then help you curate your own learning journey accordingly to align your ideal career path. In this way, we’ll guide you to discover the next best you.
Our comprehensive, ten-month program is complemented by a common Core Period designed to provide all students in our Marketing, Communication & Sales pathway with the fundamental knowledge to succeed in their studies. These sessions combine skills centered on creativity, analytics, sales, business, strategy and digital marketing. After you complete the Core Period, you will continue your learning journey in your chosen specialization.
Additional certifications will boost your employability further still, with Salesforce, AWS, Google and IE University's proprietary Sustainability Certificate all available options to help you progress in your selected path. Similarly, we will spark your personal development with immersive, international experiences, including the Global Immersion Week or Social Impact Week, offering invaluable firsthand insights in notable hubs such as London, Amsterdam, Ghana or South Africa. And with our three-month Career Booster period, you'll have the opportunity to gain specialized knowledge, tools and expertise in Marketing and Tech, Marketing for Consumer Goods, or Luxury and Fashion.
*The 2024-2025 intake starts on September 9th.
Admission Requirements
Tuition fees
Domestic Students
International Students
Scholarships
IE SCHOLARSHIP IN THE HUMANITIES
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE SCHOLARSHIP FOR TECHNOLOGY & INNOVATION
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE SCHOLARSHIP FOR ENTREPRENEURSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE HIGH ACHIEVER’S SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE COLLABORATION SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE WOMEN IN FINANCE SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE WOMEN IN STEM SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE WOMEN SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE MIDDLE EAST & AFRICA SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE LATIN AMERICA SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE EUROPE SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE NORTH AMERICA SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
IE ASIA PACIFIC SCHOLARSHIP
Value
40% tuition fee waiver
Deadline
1 Jul 2025
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
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